H&M “ART BY” MEHDI + HERCBERG/SHOBOSHOBO

H&M - "ART BY" Mehdi Hercberg/Shoboshobo Collection Video - nitrolicious.com from nitrolicious.com on Vimeo.
H&M just released their latest fashion video for their new ART By collection featuring a collaboration between H&M and up-and-coming creative talents. H&M interviews Mehdi Hercberg / Shoboshobo, a French visual artist, who has designed this collection. The Shoboshobo collection for H&M’s ART BY range is about friendship most of which features two characters. Hercberg explains “he doesn’t know what happens between them but some things happen” (ha!). The range consists of t-shirts, tank tops and sweaters which will be released on February 12th and will be available in selected H&M stores (check below for list). The range is really cute, I’m loving the colorful “bloody” graphics!